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Idea Stage

An idea can be the spark that leads to a business! It is critical that the idea passes through careful examination of the feasibility, the uniqueness, the market gap and dynamics, the opportunity cost of choosing a specific idea and most importantly the financial & human capital involved in launching and maintaining the business. Our method will guide you through the various stages to make your idea into a sustainable business.

The first step in evaluating a business idea is to evaluate the overall need for the product or service. The intent and purpose of the business needs to fill a gap in the market. After establishing a need, the next step involves evaluating the targeted audience to determine whether they would find the product or service appealing and whether they would be likely to make a purchase. You will not be able to accurately quantify your model's potential until you have a clear understanding of your audience, their size, and their spending habits, among various other variables.

A vision statement or motto should very clearly state what the organisation has set out to achieve with its products and services now and in the future.

A solid business plan should be a blueprint for a successful business. It should flesh out strategic plans, develop marketing and sales plans, create the foundation for smooth operations, and just maybe persuade a lender or investor to jump on board.

Primarily the business plan should convince you that your idea for a business is not just a dream but can be a viable reality. Entrepreneurs are by nature confident, positive and have a can-do attitude. Furthermore, after you objectively evaluate the capital needs, products or services, competitive analysis, marketing plan, and potential to make a profit, the reader will also have a much better understanding and potential for success of business.

Creating a business plan lets you spot opportunities and challenges without risk.

If you need to choose an excellent brand name for your products, services, or business, start by considering the importance of the name in your branding efforts.

Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. It is important to decide what your name should mean and represent. Also think about your internet marketing goals, since you will need a URL.

A great name can create buzz, position you as a true leader and innovator, and reinforce your value proposition in a word or two. It can convey a culture or a position, and differentiate a company, product, or service from the rest of the market.

We understand the importance of brand design. Our team is well versed with the aesthetic and functional aspects of brand identity design, UX/UI design, website design giving our clients' world-class solutions. We help brands understand the complex interplay between various aspects of corporate identity and choose the best fit for their needs.

In this we guide you through creating your social media presence across multiple platforms relevant for your business.

Setting up and organising the business in a right way will help your business in the long run. The crucial decision is should you be a sole proprietorship, partnership, or limited company, each has its own pros and cons and legal requirements and compliances.

Your choices vary from traditional high street banks to the new challenger digital banks or institutions. These institutions will offer you bank accounts based on the type of business you choose to setup.

It is critical for the business to satisfy all compliances, registrations, and legal requirements. We will guide you through these requirements.

Having the right resources empower you to run your business effectively. We will analyse your business on three major aspects:

  • 1. Physical Infrastructure
  • 2. Human Capital
  • 3. IT Infrastructure

A business strategy outlines the plan of action to achieve the vision and set objectives of an organisation. It guides the decision-making processes to improve the organisation's sustainability in a competing market.

A business strategy must consider a range of factors including the market, competitors, and the business environment, as well as the company's corporate structure, strengths, and weaknesses, it should also be flexible enough to manage market dynamics. Planning and preparing an organisation's business strategy therefore requires strong skills in strategic planning and business analysis, as well as a good understanding of critical functions such as product development, marketing, sales, and distribution network.

Critical business processes are activities and functions that are essential for ensuring continuity of business operations. This will depend on the type of business or operational goals which we need to achieve. It can involve setup as little as ten to as much as hundreds of processes. Examples can include product or service development processes, marketing processes, customer identification and sales processes.

A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Organisations can use a go-to-market strategy for a range of events, including launching new products or services, introducing a current product to a new market, and even relaunching the company or brand.

The purpose of a GTM strategy is to provide a blueprint for delivering products and services to the end customer, considering a complete marketing funnel.

A growth strategy is an organisation's plan for overcoming current and future challenges to realise its goals for expansion.

Growth strategy allows companies to expand their business, by adopting practices like adding new locations, investing in customer acquisition, or expanding a product line. A concrete growth strategy is more than a marketing strategy. A company's industry and target market influences which growth strategies it should choose.

Sustainable business is reaching the limits of what it can accomplish in its present form.

Sustainable businesses are redefining the corporate ecosystem by designing models that create value for all stakeholders, including employees, shareholders, supply chains, civil society, and the planet.

For a business to become sustainable, it needs to focus on long-term strategies for making a positive impact on economy, environment, and society.